Hasta La Creative!

St John Ambulance highlights the need for first-aid skills in an interactive campaign by BBH London. It begins with a TV spot with a twist: In the ad, directed by Blink’s Dougal Wilson, a woman looks out a window as she washes up, at a man and child playing. The child climbs a tree and falls to the ground. A voice-over explains that the woman is a St. John volunteer, so when she runs out, we think she’ll be able to help.

However, she’s not at the same scene. Turns out she’s rushing to get her laundry from the rain, in a totally different place, and the voice-over notes that she can’t be there all the time to provide aid.

Continue reading at AdAge.com