Apr
21
Best Brand on Earth? Starts With a G …
Posted in: UncategorizedNEW YORK (AdAge.com) — Research firm Millward Brown recently took its annual look at which "brand" — that is, the stuff of a product or service's intangible relationship with consumers — contributes the most to its overall value. But No. 6 comes as a surprise. It's Tide, the Procter & Gamble laundry detergent, which has performed a feat of marketing derring-do by balancing numerous extensions with a consistent brand approach.
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