Sep
11
AT&T and Others Are Browbeaten on Twitter Following 9/11-Related Posts
Posted in: Uncategorized
Marketers including AT&T are getting schooled on the fact that jumping in on the social conversation around national tragedies is not the safest arena for real-time marketing.
A handful of brands are being smacked around today for posting 9/11 commemoration tweets perceived as inane at best and insensitive at worst. AT&T received the brunt of the outrage after tweeting a picture of the beams of light shooting up from the Twin Towers site, captured in the screen of a phone that’s poised to take a photo, with the text “Never Forget.”
The tweet was promptly removed, and AT&T issued an apology.
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