Coca-Cola Would Like To Teach The World To Move
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Coca-Cola, one of many companies often blamed in the obesity debate, is taking a decidely active turn in its marketing around the globe to adress the issue. Alongside its stream of happiness-themed work, the beverage giant has produced ads promoting a “calories in, calories out” message in highly creative ways — from charming to downright deceptive.
Happiness is Movement
The Cyranos/McCann Worldgroup was also behind this lively animated film directed by Johnny Kelly, the man behind the celebrated feel-good message from Chipotle, “Back to the Start.” In this spot, Coke’s happiness mantra ties directly to the idea of being healthy. An uplifting tune and whimsical animatronic images look back on a man’s joyous moments–from meeting the love of his life to conceiving his child, posing the chicken-and-egg themed question — are you happy because you move, or do you move because you’re happy?
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