KBS+ Hires Ad Age’s Matt Creamer as Executive Editor, Revamps Content Offering
Posted in: Uncategorized
MDC Partners’ Kirshenbaum Bond Senecal and Partners has hired Ad Age’s Matt Creamer as executive editor and associate creative director as it revamps its existing content offering.
The two-year-old practice, dubbed Content Labs, is introducing an in-house newsroom with a video studio and more dedicated talent, including Mr. Creamer. The goal, according to the agency, is to “develop content with the efficiency of a newsroom and at the speed of social media.”
Prior to joining the firm, Mr. Creamer was editor at large at Advertising Age. He has also written for New York Daily News, New York Observer, The Awl and Atlantic Wire. The move reunites Mr. Creamer with former Ad Age Editor Jonah Bloom, who joined the firm in 2010 and now serves as KBS+ Chief Strategy Officer.
Post a Comment