Jan
14
How Chrysler CMO Plans to Fix ‘Broken’ Image
Posted in: UncategorizedDETROIT (AdAge.com) — "When people look at American cars, they just assume they might break." That was the response of Deborah Wahl Meyer, VP-CMO at Chrysler, when she was asked to cite consumers' greatest misperception about its vehicles. It is the job of Ms. Meyer, the former VP-marketing of Toyota's luxury Lexus brand, to turn that notion around.
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