Porsche Winning More Female Drivers With New Image
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Porsche is proving it really has no substitute, as the quintessential sportscar brand captures more female drivers and sets one sales record after another.
During the first seven months of 2013, Porsche’s sales rose 31%, according to the Automotive News Data Center, the biggest gain for any car brand. Within that performance was Porsche’s best July ever, with sales rising 36%. And the automaker is on track to shatter its North American sales record of 35,043 vehicles set last year, which represented a 21% jump from 2011.
The automaker achieved those results in part by expanding its image from a Ferrari-like toy for rich guys to a rugged, expertly engineered workhorse that owners can and should drive every day — particularly women, who are increasingly buying the Cayenne SUV and Panamera four-door sports sedan.
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