Hasta La Creative!

I’ve heard people complaining about these new “green” ads for Wal-Mart, but you really have to see them yourself for the full effect. Sure, Wal-Mart’s been talking about cutting down on its planet-raping for a few years now, but is this how you sell it? With each preachy TV spot, the call to action is, “If every Wal-Mart shopper, all 200 million of us, bought one of these, then the Earth would cease its inexorable descent into a strip-mined wasteland.” So, instead of showing that it’s following through on serious, long-term corporate commitments to eco-friendly practices, the company is just tossing the job back in the consumer’s lap. The ads get extra demerits for smug delivery, forced natural backdrops and a blatant rip-off of Israel Kamakawiwo’ole’s beautiful “Somewhere Over the Rainbow.” Check out the other two spots after the jump. Via Ads of the World.

—Posted by David Griner