Hasta La Creative!

Last year, in honor of Singapore’s National Day, Mentos encouraged the country’s population to procreate. Apparently their campaign went a little too well, because this year’s National Day theme addresses Singapore’s overpopulation issue.

Mentos’ answer is to marry Finland, the most sparsely populated country in the European Union. No, it’s not anywhere close to Singapore. This can’t be a serious proposition, which then leaves me wondering why Mentos created a 4-minute long lyric video for it. Is it about spreading awareness of overpopulation? Is it just for fun? If the latter, Mentos did a decent job with their Lonely Island-esque lines (distinctly reminiscent of ‘Dick in a Box’) and adorable cartoon countries.

Maybe, like their last campaign, Mentos’ spot will do too well, and Finland will say yes. Next year’s campaign will address a decrease in the country’s GDP, as they pay for all those transcontinental flights.

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