Hasta La Creative!

Mini’s attempt to ride the Anthony Weiner bandwagon with bathroom-mirror photo from a fake Twitter account was sophomoric and didn’t circulate widely. But it was just funny enough to pass muster with two social media experts who said it probably appeals to Mini’s target market of younger, more irreverent car buyers.

As the world knows by now, the New York City Mayoral candidate turned out this week to have sent racy photos to unfortunate women under the alias “Carlos Danger” even after he resigned from Congress for similar behavior.

Unable to resist the new media firestorm, Mini ad agency Butler Shine, Stern & Partners created a fake Twitter handle — @CarlosDMotor — and tweeted a pic of a towel-clad Mini snapping a selfie in a bathroom.

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