Hasta La Creative!

The rapid rise of Facebook’s mobile ad business over the last year is casting the social network in an unfamiliar new role: a paragon for other publishers to imitate.

Facebook’s mobile ad business surged last quarter to comprise 41% of its ad revenue, up from virtually nothing the year before. It’s a Cinderella story that has prompted even consistently bearish BTIG Research’s Rich Greenfield to upgrade his rating of the company’s stock. But is it a tale with a moral for other web properties?

If you consider that Facebook built a strong mobile ad business by blurring the line between mobile and desktop inventory when it developed news-feed ads, the answer looks like “yes.”

Continue reading at AdAge.com