Jul
26
PolitiFact Gives BuzzFeed Sponsored Post a ‘Pants on Fire’
Posted in: Uncategorized
If “native” ads are designed to mimic editorial content, should readers expect the same rigorous attention to detail that they find in news stories?
In other words, should sponsored content be — you know — accurate?
“Of course,” BuzzFeed spokeswoman Ashley McCollum said. “Readers expect accuracy from us.”
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