Jul
25
Rewind: When a 1950s Love Song Became ‘Uh-Oh SpaghettiO’
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Uh-Oh CheeseburgerOs?
SpaghettiOs, paired for decades with meatballs or sliced franks, has added a cheeseburger flavor, called CheeburgerOs. The launch represents only the third time the 48-year-old Campbell Soup Co. brand has added a new meat variety.
The jingle is based on the song “Oh-Oh I’m Falling in Love Again,” which was recorded in 1958 by Jimmie Rodgers, who also sings the SpaghettiO jingle in early ads.
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