Apr
15
Green Ads Draw Attention, but Raise Doubts
Posted in: UncategorizedYORK, Pa. (AdAge.com) — The good news: Consumers have better-than-average recall when it comes to remembering green advertising. The bad news: They aren't buying into the claims. That's the finding of a Burst Media online survey in April of more than 6,000 consumers ages 18 and over about their perception of environmental marketing. A whopping two-thirds say they only believe the claims "sometimes."
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