JC Penney Begins Marketing Team Rebuild With Kraft’s Debra Berman
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JC Penney has named Debra Berman as senior VP-brand strategy. Landing Kraft Foods Group’s VP-marketing and engagement is something of a coup for the much-maligned retailer, which has seen its senior marketing ranks badly depleted in the last year.
The company has been courting Ms. Berman, who spent time in its Plano, Texas headquarters last week, according to two people close to the company. Those people said Ms. Berman’s appointment was announced internally Monday. She is expected to relocate to Texas from the Chicago area.
Ms. Berman, an Ad Age Media Maven, has an impressive resume, including stints on the client side and agency side. Until January, she served as de facto CMO for the newly formed Kraft Foods, overseeing media and marketing strategy for brands that spend in excess of $500 million globally on advertising. The marketing chief role was given to Deanie Elsner.
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