Hasta La Creative!

Foursquare has started rolling out post check-in ads — ads served to users immediately after they check in at certain locations — and Captain Morgan is one of the first brands on board.

The Diageo-owned rum brand is using the new ad to influence consumers immediately before making a purchase decision. Foursquare users who check in at certain bars, nightclubs or restaurants will be served an ad suggesting they order a “Captain and cola,” “Captain and ginger” or “Captain mojito.”

Diageo plans on advertising its vodka brand Smirnoff via Foursquare post check-in ads starting in August. The Captain Morgan campaign began on July 1 and is slated to run for four to six weeks. The new post check-in ads join promoted listings within the “explore” tab.

Continue reading at AdAge.com