Jul
16
Vox Media Takes a Page From Magazines for New Ad Formats
Posted in: Uncategorized
Add Vox Media to the list of online publishers, such as BuzzFeed, Forbes and Say Media, adding custom ad products to their arsenal.
The publisher behind sports blog SB Nation and technology news site The Verge is experimenting with new, full-screen display ads in hopes of phasing out online’s standard boring boxes and appease marketers by bringing a magazine-like aesthetic to web advertising.
“Our ambition is to really invent the future of brand advertising on the web,” said Vox Media CEO Jim Bankoff.
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