Jan
11
Lowe Expected to Land Unilever’s $300M Ice-Cream Biz
Posted in: UncategorizedNEW YORK (AdAge.com) — Unilever is expected to hand Lowe Worldwide its $300 million global ice-cream business early next week, establishing Lowe as a major Unilever food agency for the first time and dealing a major blow to longtime incumbent McCann Erickson, according to executives familiar with the situation.
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