Hasta La Creative!

EDITOR’S NOTE: A couple of days ago we reported that money-losing Maxim, the men’s magazine that was put up for sale in March, is fetching bids in the $20 million range — less than a 10th of the price its owners paid six years ago. Who’s in the running to grab the title? Good question — and one that Maxim publisher Alpha Media Group, which is controlled by creditor Cerberus Capital Management, is currently declining to answer.

And so meanwhile, for today’s edition of One Rude Question For… — our excuse to lob blunt questions at assorted media figures — Ad Age’s “Media Guy” columnist Simon Dumenco decided to hit up Keith Blanchard, who helped introduce Maxim in the U.S. and served as its editor-in-chief (2000-2004) during the “lad mag” glory days.

Dumenco: Seriously, who the hell is crazy enough to buy Maxim?

Continue reading at AdAge.com