Hasta La Creative!

Despite a strong showing from titles in the men’s category, ad pages in monthly and weekly consumer magazines declined 4.5% in the second quarter from the quarter a year earlier, according to new numbers from the Publishers Information Bureau. Print ad pages have now dropped 4.9% through the first half of 2013.

That’s a sharper decline than earlier this year and a disappointment following the industry’s recent optimism. But many of the bright spots reported before can still be found.

Conde Nast saw some of the biggest gains among the major publishing companies, with its GQ magazine reporting 302 ad pages in the second quarter, a 6.8% increase from the quarter a year earlier. Sibling Details turned in 192 pages, a 14.2% spike.

Continue reading at AdAge.com