How YouTube Plays Into Activision’s Marketing
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Dance videos posted to YouTube may get a lot of attention on “The Today Show,” but gaming videos — such as trailers, in-game walkthroughs and parodies — are attracting an increasing share of play on the site.
“Gaming and video go hand in hand. We’ve seen in general over the last two years a huge explosion in video growth, and gamers are leading the way, especially across multiple screens,” said Erica Larson, who leads the gaming ad-sales team as Google’s head of industry-gaming.
Last year the amount of time people logged watching gaming videos on YouTube was more than double the amount of time spent watching other video on the site by U.S. viewers in 2012. With the fall releases of Sony’s Playstation 4 and Microsoft’s Xbox One gaming consoles, that growth will only accelerate in what should be the biggest year for gamers since 2006. That’s the year Sony rolled out the Playstation 3 and Google acquired the then-year-old YouTube, and a year after Microsoft’s Xbox 360 launched. A lot has changed in that seven-year span.
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