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In the “Popeye” cartoons, a character named Wimpy was famous for his love of hamburgers. But the only thing Wimpy loved even more was deferring payment for the numerous hamburgers he was able to consume in one sitting.

His famous refrain to the restaurateur was, “I’ll kindly pay you Tuesday for a hamburger today.”

Last month, several global advertisers who spend billions of dollars in advertising took a page right out of Wimpy’s book by announcing that they would adopt extended payment terms for services rendered from ad agencies. Standard payment terms are about 30-45 days according to a 4A’s survey, but these characters are proposing terms of 75, 90 and in some cases, 120 days.

Continue reading at AdAge.com