Jun
23
Leading National Advertisers That Have Split
Posted in: Uncategorized
Whoever said breaking up is hard to do never had to run a large company in a weak economy.
Just ask Rupert Murdoch, who June 28 will split News Corp. into 21st Century Fox, a TV/movie pure play, and the new News Corp., a publishing business housing The Wall Street Journal and HarperCollins, among other units.
Mr. Murdoch isn’t the only one who’s decided it’s time to trim down. Completed and proposed splits among Leading National Advertisers from A to Z:
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