Jun
25
Why Some Pretty Smart Sponsored-Content Solutions Aren’t Attracting Buyers Yet
Posted in: Uncategorized
Steve Rubel
An intense competition is heating up to transform the world of sponsored content into a more programmatic buying experience. But in the race to win, the timing between the sellers and the buyers may be off, as publishers and tech companies are offering solutions — some of them very smart — that marketers might not be able to take full advantage of.
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