Pam El Departs State Farm
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Pam El has left State Farm after an 11-year run, including most recently serving as marketing VP. She has been replaced by Leif Roll, a 14-year veteran of the company’s marketing department, a spokeswoman confirmed.
Ms. El led the Bloomington, Ill.-based company through a branding makeover as the nation’s largest auto insurer fought off big-spending competitors such as Geico, Progressive and Allstate. She led the marketer’s first logo redesign in 60 years, while overseeing humor-filled ad campaigns in a move to keep the company relevant with younger consumers.
Last year Ad Age named Ms. El as one of the 100 most influential women in advertising, joining a list of other female power players, pioneers and innovators. State Farm ranks as the nation’s 55th-largest advertiser at $775.8 million in U.S. spending, according to the latest ranking from the Ad Age Data Center.
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