Hasta La Creative!

Serviceplan won the design Grand Prix Lion for the second year in a row, this time for for its innovative Selfscan sustainability report for Italian supermarket Auchan, which comes printed on customers’ store receipts.

Last year, the Munich shop nabbed the top prize in the category for its solar annual report for Austria Solar, a book whose contents are revealed only when its pages are exposed to the sun.

What it is: In order to demonstrate Auchan’s commitment to sustainable practices, Serviceplan created a compact report that fit into a receipt. Users can scan the receipt with a smartphone to get the lowdown on the company’s environmental practices. Like the solar annual report, the work practices what it preaches.

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