Apple to Sell Video Ads on TVs (But Not TV Ads)


Apple hasn’t yet gone into the TV business, but it will soon be selling video ads on televisions.

ITunes Radio, Apple’s free streaming music service available due out this fall, will include video advertisements, according to a source briefed on their plans. Once launched, the service will come preloaded on a slew of Apple devices including Apple TV, marking the first time Apple has sold ad space specifically designed for televisions.

All iTunes Radio ad inventory will be sold through iAd, the Apple ad network that, until now, was catered solely to serving ads on iPhones and IPads. Apple recently redesigned its iAd website to tout its new TV-based ad products.

Continue reading at AdAge.com

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