Jun
19
Great Marketing is Not Made in Six Days; Give It a Week, at Least
Posted in: Uncategorized
Cal McAllister
A funny thing happened on the way to the future. We replaced the importance of patient craftwork with an overwhelming desire to hit “send.” Marketers seize every chance to tweet or post or hang from a lamppost — anything to get out there fast. They get drunk on their new opportunities with the internet, like “leaking” Super Bowl spots on YouTube, instead of paying attention to the content and ideas in their work.
Post a Comment