TV Trade Group Seeks Tech Firm to Build Video Data Warehouse
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A trade group focused on advancing media measurement is seeking tech companies to develop a would-be warehouse for video content viewing data. Ultimately, the goal is to ensure that viewing numbers provided by publishers are standardized, validated and normalized to create more trust among video ad buyers — and, in turn, more spending on video ad inventory.
The Coalition for Innovative Media Measurement counts among its core members some of the largest video content publishers including Viacom, Discovery, A&E Networks, CBS and TimeWarner, in addition to big ad spenders such as P&G and GroupM. The four-year-old organization wants interested companies to bid to design and build a system allowing participating video publishers to submit as well as access viewing data. CIMM is putting out an RFP today for the project; proposals are due by July 15, 2013.
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