Hasta La Creative!

Clear Channel’s radio division recently started an effort to combat lame radio advertising. Now its outdoor group has gone to the Cannes Lions International Festival of Creativity to try to spur better billboard ads.

“Billboards are becoming a strong driver of traffic to mobile phones,” a trend that will increase as mobile wallets become more common, he said.

In the U.K., to promote the June 28 theatrical release of Universal Pictures’ “Despicable Me 2,” Clear Channel devised a mobile-phone game through digital screens in shopping malls, where users can instruct some of the film’s characters to dance, wrestle, play or take other actions.  

Continue reading at AdAge.com