Jun
18
Cannes Lions Jury President: Branded Content is Permeating Advertising
Posted in: Uncategorized
Scott Donaton, who was recently named global chief content officer at Interpublic Group of Cos.’ Universal McCann, is back on the branded content and entertainment jury at the Cannes Lions International Festival of Creativity, this year as president. He explained how the category, only in its second year, has evolved and what it means for the future of marketing.
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