Facebook’s Video Ads Now Likely Delayed Until Fall
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Facebook’s hotly-anticipated video ads are likely delayed yet again — this time, until the fall.
Earlier this spring, the social network had been busily shopping the ads around to agencies, looking to secure commitments for a July launch. The pitch centered around TV-like reach, and the asking price was into seven figures to secure a day-long “slot” targeting huge demographic swaths, like all men or women between 18 and 34, or even all Facebook users in the U.S. who signed into the service on that particular day.
As of late last year, Facebook was prepping video ads for their debut in the first half of 2013, but the launch was pushed back to the summer. Now it’s unofficially been pushed back until mid-October, according to a source familiar with the product. The given reason is that there are new features Facebook wants to release concurrently with video ads, and they require more software development.
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