Korea’s Innocean Plots European Expansion to Diversify Beyond Hyundai, Kia
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Innocean — the Korean agency owned by Hyundai Motors chairman Chung Mong Koo and his daughter Chung Sung-yi — is pushing forth with its quest to be known around the world as more than an "in-house" agency.
While the rest of the ad market eyes Asia and Latin America for growth, Innocean is making its bet on Europe — a counterintuitive move given the continent’s economic woes over the past few years.
“Most people think that opportunity is moving East, but we see Europe as a market full of untapped potential, particularly as the economic climate drives businesses to seek out more creative, integrated and effective ways of doing business," Ike Kwon, president-CEO of Innocean Worldwide Europe, said in a statement. "Innocean is investing heavily in its European operations, and we look forward to reaping the benefits alongside our clients in years to come.”
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