Microsoft, Best Buy to Battle PC Slump With Mini ‘Windows Stores’
Posted in: Uncategorized
Microsoft is teaming up with Best Buy to promote machines with its latest Windows 8 operating system as the software maker and electronics retailer try to combat the worst personal computer slump on record.
Microsoft is setting up its own Windows stores inside 500 Best Buy outlets in the U.S. and 100 sites in Canada, the companies said Thursday. Other Microsoft products including the Windows Phone and Xbox gaming machine will also be featured as part of the alliance.
Windows 8, an overhaul of Microsoft’s flagship operating system released in October to appeal to mobile users, has failed to reignite the ailing PC market, where shipments plummeted by their largest margin on record in the latest quarter, according to research firm IDC. Best Buy, the world’s largest consumer-electronics retailer, posted an $81 million first-quarter loss amid mounting online competition.
Post a Comment