O’Keefe Reinhard & Paul Nabs Pizza Hut’s WingStreet
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Fledgling Chicago agency O’Keefe Reinhard & Paul has made its way onto Pizza Hut’s agency roster, picking up the creative account for Pizza Hut’s WingStreet brand.
O’Keefe Reinhard & Paul will handle marketing and advertising for WingStreet, PizzaHut’s chicken-wing brand launched in 2003. A spokesman for Yum Brands’ Pizza Hut said the agency “will be providing support for WingStreet as we continue to grow the brand." Pizza Hut last year spent about $239 million on measured media, but less than $2 million was allocated to WingStreet, according to Kantar Media.
Pizza Hut’s lead shop is Interpublic’s Martin Agency, which handled the WingStreet business. The Pizza Hut spokesman said “Martin handled all creative work for us, including WingStreet, and they will continue to support our core business.” Martin did not comment.
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