Cadillac Taps Interpublic Team to Handle Global Creative
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General Motors is prepping a shift of its Cadillac creative account from Publicis Groupe's Fallon in Minneapolis to a team at Interpublic Group of Cos., according to multiple executives familiar with the matter.
Cadillac declined to comment, but the General Motors’ luxury division is expected to make a formal announcement within the next 24 hours.
Interpublic pitched with an integrated agency team — which it dubbed "Rogue" — composed of Hill Holliday, Campbell-Ewald; and Lowe . Boston-based Hill Holliday will take the lead on creative and strategic work, while Detroit-based Campbell-Ewald will handle account management. Lowe will work on digital advertising and be tapped to export creative for Cadillac around the globe. The agencies involved either couldn't be reached or declined to comment.
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