Jun
11
Southwest Airlines Reviews Digital Agency Business
Posted in: Uncategorized
Southwest Airlines is conducting a digital agency review, according to people familiar with the matter.
WPP’s Kansas City-based VML is currently working on the airline’s digital business. WPP’s Wunderman also works on various digital tasks. Southwest and its digital shops didn’t immediately respond to requests for comment.
The review follows the appointment in April of Craig Maccubbin as Southwest’s chief technology officer and Randy Sloan in May as the company’s chief information officer.
Post a Comment