New Breakfast Products, McWrap Fuel McDonald’s Sales Gains


McDonald’s in May posted a 2.6% increase in global comparable sales, pinning much of the U.S. sales spike on value promotion, its new McWrap and breakfast, a platform that includes its lower-calorie Egg White Delight McMuffin.

The chain reported a 2.4% gain in the U.S., a 2% gain in Europe and a 0.9% increase in the Asia/Pacific, Middle East and Africa region.

McDonald’s said that breakfast led the U.S. sales increase, but that a focus on value promotion and chicken products, including the McWrap “demonstrated the U.S.’ ongoing focus on strategically expanding its established menu categories of chicken, beef, breakfast and beverages.”

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