Spotify Asks Creative Leaders What Music Inspires Them
Posted in: Uncategorized
Spotify is certainly taking this year’s Cannes Lions festival seriously. The music streaming service is launching a new campaign to celebrate the 60th anniversary of the Cannes Lions that will pay tribute to people who have helped "shape creativity" by asking them what songs inspire them.
Created by Droga5, the campaign, dubbed #60Inspirations, launches Monday and features people like Arianna Huffington, Maurice Levy, Bob Greenberg, John Legend and John Boiler. Wendy Clark, senior VP-integrated marketing at Coca-Cola, is also one of the "titans." The two companies signed a global deal in 2012 to create a seamless, social music sharing experience. Rounding out the list of titans are Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather, Steve Stoute, CEO at Translation, David Droga, founder of Droga5, and David Lubars, chief creative officer at BBDO .
The campaign lives online, and will result in a unique Spotify playlist of 60 songs, along with commentary from the titans about why they picked them. It’ll also be pushed via out-of-home ads appearing at the airport in Nice.
Post a Comment