Hasta La Creative!

Coca-Cola has deployed amazing works of creativity in every corner of the globe, so it doesn’t come as a huge surprise that Cannes has named the beverage company its 2013 Creative Marketer of the Year. It is surprising, however, that the marketer is only being honored now, despite the Lions it has won over the past 50 years — last year alone, it won 30 Lions. 

Here, we take a look at some of the soft drink company’s best creative moves. Included are some of the more recent work, but also a handful of classics. Which one is your favorite, and what would you like to add? Tell us in the comments.

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