Jun
10
Tesla Generates Small Sales, Big Buzz Without Paid Ads
Posted in: Uncategorized
Tesla Motors has no advertising, no ad agency, no CMO, no dealer network. And that’s no problem.
The electric-vehicle company, co-founded by tech billionaire Elon Musk, is the buzz of the auto industry and Wall Street, where its stock has tripled so far this year. But some analysts warn that shares of Tesla, which recently produced its first quarterly profit, are a bubble waiting to burst.
The Palo Alto, Calif., company is breaking all the rules of automotive marketing, eschewing dealers in favor of selling through “stores” in upscale shopping malls and the internet.
Post a Comment