Prism Could Be a Watershed Moment for Online Privacy Legislation
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Privacy legislation has been brewing in congress for years now, but a combination of public apathy and strong industry opposition has kept it at bay. Could the Prism data surveillance scandal become the watershed moment that propels it forward?
It’s too soon to tell how revelations that the U.S. government has been mining web communications and phone logs will impact public opinion, but none of what the government has been implicated in doing would be possible if corporations weren’t mining and storing consumer data, often for advertising purposes.
“The privacy legislation has been a bit on the back burner, and I think this may help focus more attention on it and perhaps put it back on the front burner,” said Linda Goldstein, a partner and chair of the advertising, marketing and media division at Manatt, Phelps and Phillips. “This could have a significant impact on consumer attitudes which ultimately could impact consumers’ willingness to share information with brands.”
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