Hasta La Creative!

CBS has largely completed its upfront sales, securing ad commitments in line with the $2.5 billion to $2.75 billion it has secured in the last two upfronts, according to a person familiar with the situation.

The Eye network, which for the first time since the 1991-1992 season was the most watched among the coveted 18-to-49 demographic, was able to secure increases in the cost of reaching 1,000 viewers, the industry metric known as a CPM, between 7% and 8%. That’s slightly below the 8%-to-9% hikes it got last year.

CBS made about 80% of its inventory available to advertisers, in line with the year prior.

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