Jun
06
Volvo Cars Launches Global Creative Review
Posted in: Uncategorized
Agencies looking for a car account should start their engines: Volvo Cars has thrown its global creative account into review.
The car-maker — which has a Swedish heritage but is now owned by Chinese group Geely — said it’s seeking a global agency to “focus and strengthen the brand communication worldwide.” Incumbent creative shop, Havas-owned Arnold Worldwide, has been invited to defend the business.
A winner will be selected by this fall. Other shops, such as PR agency Haberman, in Minneapolis, are not impacted by the pitch.
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