NBA Could More Than Double Its Annual Rights Fees in New TV Deals
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Incoming NBA Commissioner Adam Silver is about to become the most popular man in sports TV.
The NBA’s national media deals with ESPN/ABC and Turner Sports’ TNT – which pay a combined $930 million per year – expire after the 2015/2016 season. But the NBA will start discussions with TV networks this summer and could make a decision by 2014, according to people familiar with the matter.
Outside of the Big Ten Conference’s $1 billion annual deal with ESPN that runs through 2017, the NBA is the only big-time brand coming up for bid in the next few years. With new national sports cable networks such as Fox Sports 1 and NBC Sports Network thirsting for live game programming, the NBA could boost its annual rights fees by 50% to 100%, if not more, said Ed Desser of Desser Sports Media.
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