Hasta La Creative!

U.S. consumer spending on media and entertainment will increase 4.8% a year through 2017, with digital consumption finally rivaling physical sales, according to a new report.

Online purchases of movies, music and other forms of entertainment on services such as Netflix will rise to 43% of consumer media spending in 2017 from less than a third in 2012, the accounting firm PricewaterhouseCoopers said in a report. Total U.S. spending on entertainment and media will reach $632.1 billion by then, according the report said.

Most forms of media will weather the transition to the digital age quite well, according to Deborah Bothun, advisory leader for the firm’s media and entertainment practice. Companies in film and TV are adapting to changing viewing habits, she said.

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