Hasta La Creative!

Sunny, low-cost Costa Rica is one of the go-to countries for marketers and agencies to outsource services, but agencies are taking a new look at the Central American country as a regional hub for North and South America.

Omnicom-owned digital agency Critical Mass is announcing today the opening of a Latin American headquarters in Costa Rica's capital San Jose to work with clients like HP on regional projects.

Costa Rica has long been home to call centers, back office functions like IT and accounting, and basic production. Procter & Gamble, for instance, plans to open a supply-chain planning center for Latin America there.

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