Jun
04
J.C. Penney Opts for Toned Down Renovation Plan
Posted in: Uncategorized
J.C. Penney’s new home department is like Technicolor Oz plunked down in black-and-white Kansas.
Dreamed up by Ron Johnson before the former Apple retail wizard was ousted as CEO in April, the housewares emporium, which opens this week, features vibrant colors, wood fixtures and other modern flourishes. The rest of the century-old department-store chain? Not so much.
The dichotomy presents a challenge for CEO Myron Ullman. Mr. Johnson’s vision is too far along to abandon, yet J.C. Penney is consuming cash faster than any other U.S. brick-and-mortar retailer. So Mr. Ullman has opted for what might be described as Johnson Lite as he sets about renovating the two-thirds of store space left untouched during Mr. Johnson’s 17-month tenure.
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