Women to Watch: Laura Miele, EA Games
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Though Laura Miele pioneered powerful forecasting, analytics and consumer feedback systems and processes at EA Games, she’s also a believer in the power of creativity. Her own "focus group" at home — 8-year-old-twin son and daughter — are constant reminders that games are about fun and entertainment. Not that they play M-rated EA games like “Dead Space,” which got more creative thanks to analytics that revealed that it was too scary for single play, and co-op mode was added.
It’s the combination of art and science that’s kept Ms. Miele at EA in a variety of jobs for 17 years. Now as the head of its games division, she’s looking forward to working for a new CEO — John Riccitello stepped down in March — and the challenges of a changing industry.
"The good news is more people are playing games today than ever before. The challenge is the business model is going in so many different directions," she said.
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