Hasta La Creative!

EDITOR'S NOTE: Today Ad Age's "Media Guy" columnist Simon Dumenco kicks off our new regular mini-feature: One Rude Question For… — an excuse to lob blunt questions at assorted media, tech and marketing figures. His first victim: David Granger, the longtime editor-in-chief of Esquire magazine. Mr. Granger has been working with NBC Universal to turn its G4 channel into the Esquire Network, which will arrive this summer in 60 million homes.

Dumenco: You're a lifelong magazine guy and long-form storyteller. Now you're working with short-attention-span TV people to help launch the Esquire Network. Be honest: If you weren't bald already, would you be pulling your hair out by now?

Granger: Wait: I'm bald? I've always thought this was a lifestyle choice.

Continue reading at AdAge.com